Strategies for Marketers free essay sample

In Chapter 11 we focused in some detail upon Porters generic strategies and the nature and Buy this file from http://www. Download-it. Org/learning-resources. PH? Promoted===story=1321 sources of competitive advantage. This chapter takes the analysis a stage further by examining how the organizations position in the market, ranging from market leader through to market niche, influences strategy and planning. Finally, we turn our attention to the ways in which market and product life cycles need to be managed. 2. The influence of market position on strategy In discussing how best to formulate marketing strategy, we have focused so far on the models and approaches to planning that can help to tourmaline the analytical process. In making use of models such as these the strategist needs to pay explicit attention to a series of factors, including the organizations objectives and resources, managerial attitudes to risk, the structure of the market, competitors strategies and, very importan tly, the organizations position within the market. We will write a custom essay sample on Strategies for Marketers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The significance of arrest position and its often very direct influence upon strategy has been discussed in detail by a wide variety of writers, most of whom suggest classifying competitive position along a spectrum from market leader to market niches: Market leader. In the majority of industries there is one firm that is generally recognized to be the leader. It typically has the largest market share and, by virtue of its pricing, advertising intensity, distribution coverage, technological advance and rate of new product introductions, it determines the nature, pace and bases of competition. It is this dominance that typically provides the benchmark for other companies in the industry. Market challengers and followers. Firms with a slightly smaller market share can adopt one of two positions. A case in point is Morgan, specializing in traditional sports cars. By concentrating their efforts in this way, market niches are able to build up specialist market knowledge and avoid expensive head-on fights with larger companies. This approach to classification has in turn led to a considerable discussion of the strategic alternatives for leaders, challengers and achier, with numerous analogies being drawn between business strategy and military strategy. The idea has been to show how the ideas of Buy this file from http:// www. Unload-it. Org/learning-resources. PH? Promoted===story=1321 military strategists, and in particular Von Classicist, Sun Thus and Lidded-Hart, might be applied to the alternatives open to a company intent on gaining or retaining a competitive advantage . This section therefore examines some to these ideas and shows how market leaders might defend their current position, how challengers eight attempt to seize share, and how followers and niches are affected by this. An overview of how this might be done appears in Figure 12. 1 . Figure 12. 1 Leaders, followers, challengers and market niches 521 12. 4 Strategies for market leaders Although a position of market leadership has undoubted attractions, in terms of both the scope that often exists to influence others and a possibly higher return on investment, leaders have all too often in the past proved to be vulnerable in the face of an attack from a challenger or when faced with the need for a major technological hanger. If, therefore, a market leader is to remain as the dominant company, it needs to defend its position constantly. In doing this, there are three major areas to which the marketing strategist needs to pay attention: 1 How best to expand the total market 2 How to protect the organizations current share of the market 3 How to increase market share. Buy this file from http://www. Download-it. Org/learning- resources. PH? P A summary of the ways in which leaders might do this appears in Figure 12. 2. Figure 12. 2 Strategies for market leaders

Yths And Legands Essays - Corrie Ten Boom, Evangelists, Free Essays

Yths And Legands Essays - Corrie Ten Boom, Evangelists, Free Essays Yths And Legands quote below because it seemed to pop out at me. You will see why: A boy of maybe fifteen turned to us with tears rolling down his cheeks. I would have fought! I wouldn't have given up! Father stooped down to pick up a small bruised petal from the brick pavement; tenderly he inserted it in his buttonhole. That is good my son, he told the youngster. Holland's battle has just begun. This could be described as the introduction of World War II. Corrie Ten Boom and her father are standing outside listening to the dreadful news that Holland had surrendered to the Germans. The Ten Booms have a hunch that many terrible things are now going to take place. To me this section is one of the most important parts of this true story. It is marking a major event in history that has affected many lives. That interaction between that strong young boy and a weak old man popped out at me! I was impressed with the fifteen year old and how he would not have given up. That is why I selected this quote. It hit me how Holland knew bad times were ahead but also knew that they couldn't do much to prevent it. It was like they just had to sit back and let themselves be rationed, to give up their radios and every other resource of news, to have every move that they made be watched. To me it felt like their freedom was being taken away. It is their attitudes that have amazed me and impressed me so far. The Ten Booms have constructed a secret room in their house to hide Jews. They have made connections so that they could secretly keep and handout ration cards to those who had to go hungry. I am so pleased with their bravery and faith. I know that much more is going to happen so I am anxiously awaiting.

The Long Walk of the Navajo Essay Example | Topics and Well Written Essays - 500 words

The Long Walk of the Navajo - Essay Example This was done by the government in reaction to the retaliation of the Navajos to the western people. They did not want to leave their ancestral places and thus did not allow any foreigner to have a share in the territory. This made the government to remove the Indians from their ancestral land to ensure that other people could live in that territory. However before reaching such a decision different treaties were also made by the government with Navajos to ensure peace in the area but such treaties did not last long when both the military and Navajos started having conflicts. The government ordered the Navajos to leave their homeland and agricultural properties and move over to the fort Sumner. In August 1863 the first group of Navajos left for Fort Sumner which was 400 miles away from their homeland. While they had to walk barefoot to the fort they had to face many difficulties in their way such as the harsh weather. It took them a total of 21 days to reach the Fort Sumner and while reaching the fort many of the Navajos died because of starvation. However after reaching the Fort also the Indians were not provided with any proper water or food treatment. The farmers were also not given favorable conditions in which they could grow crops for their livelihood.

Intercultural Business Communication about Australia Country Research Paper

Intercultural Business Communication about Australia Country - Research Paper Example The country has a population of about 23 million people making it one of the world’s least populated countries due to its big size (Jupp 78). However, most of the land in Australia is forest cover. Australia is one of the world’s most economically successful countries in the world. For instance, it’s GDP and per capital income is has been rates as top five in the world. English is the main language in the country although some more languages from European and Asian migrants are also present. II. Types of Businesses or Industries in the country Australia has all sort f business. Being a first world country means that commerce in the country has matured and every business of every kind is present in the country. However, there are those businesses that are almost a trademark for Australia. Mining is a highly common business in Australia, and there are numerous copper mines that generate billions of dollars every year. Farming is also a significant part of Australia n commerce. Apart from these traditional commercial activities, the service industry has also peaked up very well. These include financial services, insurance and other service businesses. At the same time, transport industry is also a large part of the Australian commerce. ... The nation has six states with each state being governed by a governor and a governor general overseeing all states. A parliamentary system is used with the queen of Australia (living in England) being the head and represented by his representatives who are the governors. IV. People Australia has a well mixed population ranging from the aboriginals to the whites and also foreigners. The culture of the people is also highly well mixed because most of the adult population is made up of the off springs of immigrant parents who came from various parts of the world (Jupp 89). However, the nation seems to have imported American popular culture which has become dominant especially among urban dwellers. Australia has highly educated citizens. With numerous world class universities in the country, the country has been able to have truly educated professionals. With regard to religion, a majority of the people in Australia are Christians. A greater majority of the people in Australia are Chris tians (making about sixty percent), and the second largest group is that if non-religious people which include atheism, rationalism and humanism. Other religions such as Buddhism, Islam and Hindu are also present, but all constitute to the least of the population. Although Christianity is the main religion in Australia, it is not a state religion since there is no state religion in Austria, as per the requirements of the constitution of Australia. Australia has people of all decent. In this regard, the aboriginals who are the ultimate natives of Australia make only about one percent of the population. V. Taboos Australia does not have a lot of taboos, but there are a number of

Research Essay Example | Topics and Well Written Essays - 750 words

Research - Essay Example Libya had been operating under a 1951 constitutional order, a document which was abolished by Gaddafi immediately he rose to power. Gaddafi then put into practice ideologies outlined in his own manifesto, The Green Book. He served until 1977 when he announced that he had officially stepped down from power and claimed that he would maintain a ceremonial position (Freedom House, 2010). With Gaddafi remaining a ceremonial leader, Libya was ruled by People’s Committees as local governments, and indirectly elected General People’s Congress as the legislature. There was also the General People’s Committee, which served as the executive branch. However, to ensure that Gaddafi maintains full control, he manipulated these structures to suit his political endeavors. US diplomats in Libya described his politics as â€Å"mastery of tactical maneuvering†. Gaddafi, together with his family and close friends controlled almost every aspect of business enterprises (Wyatt, 2011). Looking at the political landscape in Libya, one may think that it is one of the best democracies in the world, being one of the richest countries in Africa. However, behind the outwardly wealthy Arab country there is a lot of human suffering. Gaddafi initiated projects that would provide free medical care, free education, and free clean drinking water for all. However, it is claimed that the road network is only good in parts of the country with his support. The free medical care provided is also sub-standard (Freedom House, 2010). There are countries which from outside may seem to have democratic structures in place, but which scrutiny may reveal to be undemocratic. They just have these structures to deceive the international community. These regimes manipulate everything to ensure they stay in power and control virtually everything (Edwards, 1993). Talking of human rights violations, there are believable sources that cite the existence of a crisis. Gaddafi was not only a d e-facto leader, but he was also an autocratic one. Dissent to his regime was notoriously termed illegal under Law 75 of 1973. No one was allowed to form a political party, lest they were executed- ranging from public hangings and the images rebroadcasted on public television channels. There were also assassinations of Libyan dissents all over the world by the Libyan intelligence. Reports also cite rapes and indiscriminate jail terms for dissents (Freedom House, 2010). Our question then is; what is the best approach to promote democracy and protect human rights in Libya? Many countries have intervened but a lot more needs to be done. The Middle East and Northern Africa regions have actually seen involvement of foreign countries since time immemorial; an attempt to promote democracy. However, Islamic leaders have rejected some of them, especially the US, on allegations that they want to rule the Arab world (Ferguson, 2004). There are various interventions, which the international comm unity has made in an attempt to promote democracy in Libya. Countries have not only condemned attacks on civilians but also some of them have also abandoned diplomatic relations with Libya. The recent crisis saw arrest warrants imposed on Gaddafi and his allies by the International Criminal Court. Many countries went as far as supporting the anti-Gaddafi National Transitional Council as the legitimate government. People from other countries have also held

Disciplinary and Grievance policies

Disciplinary and Grievance policies Question 4: Asses the importance of having effective Disciplinary and Grievance policies and procedures in place within an organization. Response: Importance of having effective disciplinary and grievance policies. In order to run an organization properly, it is of vital importance that there should be an effective and well defined procedure for the employees discipline and grievance policies, so that in case of any problem, both parties have a proper guideline to follow to resolve any issue. While working in an organization, an employee sometimes, may violate some discipline procedures of company and depending on the seriousness of the violation, these disciplinary and grievance policies and procedures guide us how to resolve these issues, according to the guidelines, defined in these policies just like Grievance which is very common being difference of opinion over a matter. Such violations could be treated according to the nature of the misconduct, being minor, serious or gross. In fact, grievances is equally serious as discipline since these differences of opinion are usually more difficult to settle, just like discipline issues like seniority problems including promotion transfers and layo ffs. If we have a well defined and proper policies and procedures, related to such issues, then we can solve them according to the guidelines provided in these policies and procedures. The word organization means to keep in order to manage or to organize something so from the definition of organization, it link with discipline and grievance policies and planning is quite evident. Without discipline and grievance and careful planningthe organization cant be effective planning is actually a policy it is a statement to a directive for the development. The policy plays a pivotal role in influencing any type of organization .it is the result of a long strenuous deliberation made on various forums it provides a conceptual frame work and also a plan of action for any organization so the success and the climax of organization depends greatly upon the discipline and grievance policy procedure policy procedure also aims at achieving specific development goals of any organization is a continuous systematic process and the initial step in plan formulation of any organization without the policy procedure the aims and objects of organization cant be identified or achieved in a true sense of words. Thus discipline and grievance policy procedure go hand in hand in the way of progress of any organization. They enable the members of organization to create conductive and comfor table environment because disruption can create multifarious problems and they are hurdles in the way of progress. The survival of an undisciplined and unplanned organization is not at all possible. The effectiveness of policy procedure depends upon the careful planning and thinking of policy makers. It is necessary for every organization to plan the policies and to implement these policies in the best possible way. Without policy procedure there would be chaos and there would not be defined objectives to achieve. It is very well said that failing to plan actually means planning to fail so the strength and progress of the organization totally depends upon pure planning policy procedure and civilization. It is the collective effort of the planners policy makers and administration to do efforts for the development of organization. Single individual cant make it strong or power full. We can easily conclude that laws and rules for fabricated for safety of life and property. If someone violates a red traffic signal so he is fined whereas the purpose of red signal is to stop and wait for the green signal that is your safety and safety of your car. Violation of red signal it may cause some serious accident causing damage of life and your vehicle as well. In order to realize the importance of having effective disciplinary and grievance policies, we need to have a look on the basic reasons which causes these disciplinary and grievance issues, separately. Firstly, let us view grievance issues and then disciplinary issues laterly: Grievance related issues: From a practical point of view it is probably easier to list those items that dont precipitate grievances than to list the ones that do. Employees may use just about any factor involving wages hours or condition of employment as the basis of grievance. However, certain grievances are more serious since they are usually more difficult to settle. Seniority problems including promotion, transfers and layoffs would top this list, other would include grievance growing out of job evaluation and work assignment, overtime, vacations ,incentive plans and holidays. A grievance is often a symptom of an underlying problem. Some time bad relationships between supervisors and subordinates are to blame. This is often the cause of grievances over fair treatment for instance. Organizational factors such as automated job or ambiguous job description that frustrate or aggravate employees also cause of grievances, Discipline related issues: Discipline means the observance of certain well-defined rules. Without such regulation it is not possible to maintain humanness. Such regulation contributes to the glory of human existence. Disciplinary issues are concerned with any infringement of regulations, policies or procedures, or any failure to meet the required standards of behaviour, conduct, performance or attendance or failure to respond to previous written warnings, prolonged or repeated acts of misconduct. Examples may include theft, fraud (including attempts to commit theft or fraud) or other criminal activities, deception, serious breaches of confidentiality, gross professional negligence or misconduct or misrepresentation, serious misuse of or malicious damage to trust property or equipment or bringing the organisation into disrepute. What is the importance of disciplinary and grievance procedures? Disciplinary and grievance procedures tells a clear rules to deal with difficulties which may grow as part of their working relationship from either the employer or from the employees . It is necessary that everybody is treated in the same way in similar situation, to ensure issues are deal with fairly and reasonably and that they are accommodating with current policies and procedures. Why Grievance procedures are needed: * To provide employees with a course of action that they have a complaint (which they are unable to decide through regular communication with their senior manager). * To provide points of contact and timescales to resolve problems. * To try to resolve problems without alternative to other employment. Why Disciplinary procedures are needed: * Employees know what is expected from them in terms of standards of performance and the possible penalties in case of not completing these requirements. * To recognize difficulties to each employee obtaining the required standards such as training requirements, shortage of clearness of job requirements, additional support and take suitable action. * As an opening to agree suitable goals and timescales for development in an employees performance or behavior. * To try to solve problems and difficulties without going to an employment tribunal. Importance of Grievance and Disciplinary policies and procedures for the employees Grievance and disciplinary policies and procedures are equally important for employees as, it provides them guidance and job security, which in result, increase the efficiency of the organization. It is the duty of the organization (HRM Department) to provide a note book in which all these policies are clearly written for the guidance of employees so that they should be well aware of the organizational rules and regulations, and in case of violation of these rules, employee could be aware of the fact and should be ready for explanation or punishment according to the severity of violation. And in case of any injustice, employee could know about his rights and how he can get them. In general, these policies protect employees. The aims of these procedures include helping and encouraging employees to improve. If a decision is taken against an employee due to some misconduct and if the employee is not satisfied with the decision taken by the organization against him, he should be allowed to appeal in a higher panel. These grievance and disciplinary policies and procedures protects the employees and other side it provide the limits. The main importance of these procedures and policies to bring the improve and betterment in the conduct of the employees. In the some strict organizations some time different types of disputes are arises between the employees and the organization gave the employees heavy punishments and ignores the rules and regulations. The employees may suffer a big loss. And these policies and procedures at that time will helps the employees. With help of this policies we can enforce the employees to obey the laws and regulation of the company .when the employees knows the laws and procedures then they do not want to violates the company laws .In this way the employees can work without any fear. With the help of this we can increase the efficiency of the employees. The effective grievance Disciplinary policies and procedures tells how to deal in the difficult situation that is usua lly occurs in the organization. A good and effective policies and procedures give the job security to the employees of the organization. And the other side it permits that all employees should obey the law and regulation of the organization. On the basis of this, employee feels security and satisfaction in the organization. Importance of Grievance and Disciplinary policies and procedures for the employers These grievance and disciplinary policies and procedures are comparatively more important for the employers as a fair and comprehensive disciplinary procedure is necessary to deal with employees who deviate from these standards. The purpose of such a system is not just impose punishments on employees but also to assist employees improve performance or conduct with the exception of Gross or Serious misconduct. Examples of misconduct should be clearly written in the given notebook to employees. Employees are expected to seek guidance where they are unsure of what is permitted. The need for satisfactory standards of performance and behaviour from employees is essential for all organisations and these standards are set by the HRM department of the organisation. Dismissal should only occur when all other efforts have failed. When misconduct is suspected, the organization will use this procedure to investigate and take any resulting action, including dismissal in the most serious cases. Disciplining the employees is not commonly appreciated by staff, but on the other hand it is important to the overall well being of an organisation that it is carried out correctly. As it is the employer who is ultimately responsible for the behaviour of their employees, if misconduct goes unrebuked the whole organisation will suffer. An employee who misbehaves can upset the entire working environment, may cause good staff to leave and even bring the organisation into public disrepute. These grievance and disciplinary policies and procedures set the powers of the decision makers to handle any misbehaviour case. These policies protect the organization .it become compulsory for the organization to follow the policy because all rules and regulation are written in the note book .It is important for the organization when you handling the case you should follow the rules according to the policies .IT is also important all the steps should be fowled during handling the case .In the organiza tion some employees are senior some time they violates the law or rules .Then it became important for the organization to handle these case according to the policies are not but betterment of the organization is that to handle it according to the policies. Advantages of a Good Disciplinary Policy [1] A clear and effective disciplinary policy offers many benefits, including: * Clear guidelines for employee behavior. A straightforward, easy-to-understand disciplinary policy will tell your employees what you expect of them and what conduct you will not tolerate. Enforcing the policy in a uniform manner will show your employees that you take these rules seriously. * Good morale for other employees. Its true that the employee you discipline is not likely to enjoy a morale boost, but the rest of your workforce will. Other employees do not like to see a coworker getting away with poor, unproductive behavior while they work thanklessly at their jobs. And, if a problem employee is allowed to misbehave without suffering any consequences, others in the workforce will soon realize that they can get away with slacking off, too. * Protection against employee lawsuits. If you clearly inform your employees of the consequences of poor behavior and enforce your policy fairly, you will buy yourself some insurance in future disputes. It will be more difficult for an employee to argue that his or her termination was unjustified if you can show that you told your employees what conduct would result in discipline, and that this particular employee had been subject to prior disciplinary action. CONCLUION Discipline plays an important role in the any organization. Without discipline you cannot run any business. Every organization his own rules and disciplines it is the duty of the all employees to obey all the rules and regulation. Organizations should make such rules according to his environment. Strict discipline cannot achieve 100% result. If some employee breaks the discipline the company wants to give him punishment. According to the Collins 1995 suggests that punishment often fails to achieve the goals intended ,it hurts -emotional and mental pain .according to SALAMON 2000—argues that management continue to use punishment and reward to regulate the behavior of employees with the work place. Some time the old or senior employ unintentionally break them, the organizations should avoid them because they are seniors employ. Some time impacts on employee behavior are less likely to intentionally break the rules. In some organization strict discipline is very important just li ke hospitals Nuclear plants, Airlines. and in Forces. In these type of organization you should brief to the all employees about rules and regulations. In these companies strict discipline is very important .if you do not follow discipline. May be due to you the organization face irrecoverable loss or heavy loss. Strict disciplines sometimes lose the employee. GRIEVANCEs throws negative impacts in the organization. Due to this the company lose the loyalty of the employee and some time loses the good employee. In the big organization grievance normally take place. Good practice for management to identify dissatisfaction at early stage and deal with it fairly. It is the duty of the HRM department to solve all the matters related to grievance and discipline. And try to create loyalty of the employees. HRM department should understand the culture of the employee. In the European countries some organizations are very strict discipline and some are so soft. Good HRM departments solves all maters in a positive way. Problems with employees may arise from time to time in even the best-run businesses. Occasionally you may need to take disciplinary action against employees or deal with their grievances but its better to look at ways of preventing problems arising in the first place. If problems do arise, deal with them rather than let them fester into resignations and/or tribunal claims. Disciplinary and grievance procedures should be an aid to good management. Have clear written procedures and policies that are known and understood by all workers. Also, make sure you distinguish between discipline on conduct grounds and your procedure to improve performance though this may eventually require disciplinary action if performance does not improve. Organizations should set standards of performance and conduct reinforced by company rules. Problems when standards are not met or where grievances are raised by employees may often be dealt with informally but if a formal approach is needed then procedures help employers to be fair and consistent. Reference: [1] Wang, Hartmann, Gibbs Cauley, P.L.C. San Jose, CA www.whglawfirm.com 2. I have collected some data from internet, whom exact address I have forgotten.

Comparison of Ethan Hawke and Kenneth Branaghs Versions of Hamlet Essa

Comparison of Ethan Hawke and Kenneth Branagh's Versions of Hamlet Modern day directors use a variety of methods to hold ones interest. Ethan Hawke and Kenneth Branagh’s created versions of Hamlet that shared some similarities, but ultimately had many differences in respects to an audience’s appeal. An appealing movie is one that has an alluring ambiance and an intellectual stimulus. With these two movie versions, a setting and a mood forced an audience to acquire specific emotions, but Ethan Hawke’s version generated emotions more strongly and effectively. Also, these movies had extremely different uses of music and visuals, but both movie versions incorporated them well for the ambiance it tried to obtain. Finally, both movie versions drew characters to captivate the audience; however in Ethan Hawke’s version, the characters were used so effectively that it was easy to feel involved with them. While both these versions of Hamlet had a captivating ambiance, Ethan Hawke’s version was more appealing due to the intel lectual incentive that it offered. Setting and mood are methods of direction that can change a film’s ambiance and bring on an adundance of intelligent thoughts. Hawke and Branagh both reproduced Hamlet with a setting and mood that were both appealing for an audience. For instance, Hawke created a film much unlike Shakespeare’s play with a modern day setting. At the start of the film, the mood was set using modern visuals and melodies. Then a soliloquy of Hamlet was seen stating his troubling inner emotions. These scenes created a mood of youth and despair which eventually would become very effective in the plot of the film and the development of Hamlet’s character. Branagh’s version created a setting and a mood similar to Shakespeare’s original play. The beginning of the play opened with two guards waiting for the appearance of a ghost. Traditional music and dark visuals like a statue of Hamlet’s father created a mood of darkness and anxiety. This gave the film suspense which was much needed for the story. Clearly, both directors used the setting and the mood to play with particular emotions of the audience. However, Hawke was more creative in his methods and he created a non-traditional setting and mood that related more to a modern day audience. For example, Hawke focused on the mood by choosing camera shots during Hamlet’s soliloquy that... ...ter development was sophisticated and artisitic. In this version, the audience was absorbed with Hamlet’s character. This introduced a variety of thought and reflection making the film more appealing to a widespread audience. Ethan Hawke and Kenneth Branagh recreated Shakespeare’s Hamlet with an alluring ambiance, however Ethan Hawke’s version was more appealing to an audience due to the stimulation of intelligent reflection. The setting and the mood in each of these versions played with the audience’s emotions, but Ethan Hawke’s version brought on stronger ones. Secondly, Ethan Hawke and Kenneth Branagh used different choices of music and visuals that were equally effective in creating the ambiance the directors wished to obtain. As well, both movie versions created characters that tried to influence an audience; but, Ethan Hawke’s version introduced its main character so effectively that an audience was captivated by him. These two movie versions had some similarities, but Ethan Hawke’s different style produced a more appealing film. In the end, it was interesting to view the ways in which a director can try to make an old story more appealing to a modern d ay audience.